Naming
品牌命名

Concept
概念策划

LOGO
标识设计

VI
视觉系统








Brand identity design for the Big Roll.
A touch of Xinjiang cuisine which is famous
for its unique way of cooking the saute spicy chicken.
The logo combines with features of cutlery
and makes a happy face of a rooster.


大拌新派新疆菜以一个全新的,年轻活力的形象为
新疆菜的忠实粉丝带来最正宗的新疆大盘鸡和拌面。