概念策划
LOGO
标识设计
VI
视觉系统
云和自在 中医养生馆
Cloud-zen is an innovative traditional Chinese medicine clinic,
based on the excellent technic of various therapies provided,
ncluding acupuncture, massage, and bone maintenance.
It intends to give the audience a brand new image of
traditional Chinese medicine as in friendly, comfortable and
modern instead of old and mysterious.
The logo combines the shape of cloud and ripple to
emphasize the sense of ease and relaxing.
“云和自在”是一家以“禅”和“中国传统医学”为主题,
为现代都市人提供精湛的传统中医诊疗服务,
集会诊,健康咨询,文化沙龙于一体的新式养生会馆。
Logo的设计结合了云水纹，象征着轻盈和舒适。
整套视觉系统颠覆对传统中医馆的印象，充分考虑受众的体验和感受。
力求营造一种舒适健康，自在逍遥的禅境氛围。让推拿针灸不再显得陈旧古老，
而是传达“轻松诊疗”的概念和“沉静轻盈”的生活理念。
