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Concept
概念策划

VI
视觉系统







The theme of the dissertation is an exploration of the
unlikely relationship between the modern branding
theory and ancient Chinese philosophy.
The format of design based on the traditional
Chinese stick called Hu, which had used as a ritual baton,
hold by Ministers when they have an audience with
an Emperor on the court. Its concertina binding way
matches the traditional Chinese book format especially for
proposal from Minister to Emperor, and the dissertation is also a sort of proposal.
The black and white gradient refers to the combination
of western and eastern culture and also a suggestion of Yin and Yang.

畢業論文設計。

論文主題是結合中國傳統哲學淺談品牌設計中的自我定位。
該設計靈感來自於朝見天子時所持之“笏”代表一種尊敬和傾聽（其原有做筆記功能）
加之黑到白的奏摺形式與奏摺本身“提出一種可能性”的功能不謀而合。黑白是陰陽，也是主題所闡釋的東西方。