Concept
概念策划

LOGO
标识设计

VI
视觉系统
 






Winner Group is the holding company for Chinese businesses
active in traditional media, film production, media management and investment.
The client’s brief specified its logo should espouse oriental culture and industry leadership.
This was achieved by incorporating the rising sun and Huangshan mountain with the organisations name.


维纳集团 VI 设计

维纳集团拥有的子公司包括了投资,文化,传媒,电影制作等等。

客户的要求是LOGO一定要带有一定东方气质,
并且在一定程度上体现出强有力的感觉和行业领导者的元素。

最后的灵感来自于高山和日出。LOGO本身结合了WG两个大写英文字母
分别代表了“维纳”和“集团”。